Chevy Drops Heartwarming “Holiday Card to America” Featuring ’87 Suburban

Nov 26, 2025

Chevrolet on Wednesday, Nov. 26, premiered its 2025 holiday ad, a now-annual tradition that features heartwarming imagery, music, and holiday feels.

What is Chevy’s 2025 Christmas Commercial about?

The holiday spot, titled “Memory Lane,” is a story featuring a mother and father making their traditional journey, all the while reminiscing about the trips of years past.

As always, the spot features a classic Chevrolet, this time a 1987 Suburban, serving as the time capsule for a family’s holiday drive.

In a message to dealers, Chevrolet Chief Marketing Officer Steve Majoros said the ad was also a “recognition and celebration of the women in our lives,” many who are “caretakers of our holiday memories.”

“As a father of three adult boys, the holidays give us the opportunity to reconnect, and cherish the traditions that bring us together,” Majoros said in a press statement. “This year, our focus was to invite people to remember life’s most special moments with family, with its ups and downs, and to find joy in the journey.”

Where can I watch the full Chevy Holiday ad?

Chevrolet dropped the full three-minute ad on the Chevrolet Youtube Channel Tuesday. The ad will debut on national television during Thanksgiving Day football.

What are Chevy’s most recent holiday ads?

Previous holiday ads have featured stories of hope, optimism, love, and young people finding their way.

2025: Memory Lane

2024: The Sanctuary

2023: A Holiday To Remember

2022: Mrs. Hayes

2021: Holiday Ride