At the 2025 CMA Awards on November 19, Chevrolet proudly shared its commitment to “Chevy people” as well as veterans and active-duty military through its sponsorship of the awards program.
Quick takes:
Who did Ella Langley present a Traverse to?
Country star Ella Langley presented retired U.S. Army Sergeant Nick Koulchar with a new BraunAbility wheelchair-accessible 2026 Traverse.
What does the new Chevy “truck anthem” spot show?
Chevrolet unveiled a new ode to “Chevy people” by showcasing a spirit of hard work, dependability, ambition, and integrity in its latest commercial.
What Chevy models were on the CMA red carpet?
Both the Corvette ZR1X and Silverado ZR2 were displayed prominently on the red carpet.
Why does Chevy support the Country Music Association awards?
Chevy is a key supporter of country music and country music fans, demonstrating a commitment to celebrating those fans – many who drive Chevy trucks – and “how those trucks enable them to show up for their communities, their loved ones, and themselves,” the company announced in a Nov. 19 statement.
Does Chevy offer military bonus cash or military incentives on vehicle purchases?
Yes! Chevrolet and GM (including Buick, Cadillac and GMC brands) are currently offering military appreciation offers on qualifying inventory. To see current offers, please visit www.gmmilitaryappreciation.com or call Baum Chevrolet Buick at 217-935-3156 for more information. You may also visit the Baum website directly to see current manufacturer offers.
About Chevy’s involvement in the CMAs
A key piece of Chevy’s sponsorship of the CMAs included a special focus on recognizing veterans and active-duty military, a fitting tribute as the CMAs take place in November, the same month as Veteran’s Day.
As 100 soldiers of the 101st Airborne Division watched on from Fort Campbell, Ella Langley announced a surprise for one veteran, retired U.S. Army Sergeant Nick Koulchar, who was deployed in Baghdad during Operation Iraqi Freedom. Koulchar lost his legs in the line of duty as an improvised explosive device impacted vehicle he was riding in.
Koulchar attended the live CMA awards show and gave audiences a look into Chevrolet’s surprise — a next-generation BraunAbility upfitted 2026 Chevrolet Traverse.
The BraunAbility upfit will be the first current-generation Traverse offered by the company, which partners with Chevrolet and General Motors to design accessible versions of the newest models.
“The BraunAbility team is continually innovating and leading in the accessibility industry, and we’re honored to be able to help offer this vehicle to the millions of Americans living with a disability,” Scott Bell, vice president, Global Chevrolet, shared in a press release.
Customers will be able to customize the new BraunAbility Traverse to their individual accessibility needs. Chevrolet and BraunAbility engineered the Traverse to accommodate a wheelchair user as driver, front seat passenger, or second row passenger.
Thanks to its rugged, truck-inspired design, the BraunAbility Traverse sets a new standard in wheelchair-accessible vehicles, offering a practical and capable alternative to traditional converted minivans.
As for Koulchar, he proudly shared his experience as an amputee.
“Everybody has the power to turn their trauma into a positive,” said Koulchar. “People see the missing legs as a disadvantage, but I see them as a superpower.”
For more information about the latest Chevy models, visit www.baumchevybuick.com.
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